{"id":13661,"date":"2025-08-19T19:56:27","date_gmt":"2025-08-19T17:56:27","guid":{"rendered":"https:\/\/staging.perfume-week.com\/?p=13661"},"modified":"2025-08-19T19:56:38","modified_gmt":"2025-08-19T17:56:38","slug":"dao-nguyen-we-will-host-a-variety-of-smell-talks-designed-to-inform-provoke-thought-inspire","status":"publish","type":"post","link":"https:\/\/staging.perfume-week.com\/en\/dao-nguyen-we-will-host-a-variety-of-smell-talks-designed-to-inform-provoke-thought-inspire\/","title":{"rendered":"Dao NGuyen: “We will host a variety of smell talks designed to inform, provoke thought, inspire!”"},"content":{"rendered":"\n

Could you introduce yourself in a few words?<\/strong><\/strong><\/p>\n\n\n\n

After more than 15 years shaping international marketing at L\u2019Or\u00e9al, Clarins, and Bvlgari, I felt the need to embark on a more personal journey. That is how Essenzia ByDao<\/em> was born over a decade ago\u2014a venture created to guide luxury, fragrance, and beauty brands in their dialogue with a new generation of Chinese consumers.<\/p>\n\n\n\n

At Essenzia, we embrace an exclusive approach that blends strategic marketing with what I call an anthropology of taste<\/em>: exploring how the sensibilities of young Chinese are formed. Since 2015, we have followed a dedicated panel through in-depth interviews, complemented by social listening, and enriched by an immersion into cultural, olfactory, and linguistic worlds.<\/p>\n\n\n\n

It is a practice rooted in the field and nurtured over time, animated by a constant desire to weave together essence<\/em> (the dynamics of identity-building), sense<\/em> (flavors, scents, shapes, and colors), and Asia<\/em> (its cultural codes and bridges). The seeds of Essenzia<\/em> were already there\u2014waiting to grow into a space where meaning, beauty, and culture converge.<\/p>\n\n\n\n

What will be the highlights of the Smell Talks at the Paris\u2013Shanghai Perfume Show?<\/strong><\/strong><\/p>\n\n\n\n

A variety of smell talks<\/em> designed to inform, provoke thought, inspire, and help us shed (some of?) our many preconceived ideas\u2014opening the way to a different way of seeing and sensing the world. Expect joy and excitement at every turn!<\/p>\n\n\n\n

From your perspective, what ambition could an event like this carry?<\/strong><\/strong><\/p>\n\n\n\n

Taking the time for strategic and creative reflection at a moment when the fragrance market is vibrating and stepping into its 2.0 chapter. China is not only a growth driver; it is also set to become an ever-expanding source of inspiration.<\/p>\n\n\n\n

Such an event can shine a light on new local voices\u2014talented, ambitious, sometimes iconoclastic\u2014voices we will listen to and sense. A growing number of them are preparing to go global in the near future. The Paris\u2013Shanghai Perfume Show can help us dream, and on both sides, prepare for this new reality.<\/p>\n\n\n\n

Join us on September 26 & 27 for our Smell Talks\u2014whether in person or via livestream.<\/strong>
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