{"id":8768,"date":"2025-03-28T04:53:36","date_gmt":"2025-03-28T03:53:36","guid":{"rendered":"https:\/\/staging.perfume-week.com\/paris-perfume-week-2025-lannee-de-la-confirmation\/"},"modified":"2025-11-24T12:07:09","modified_gmt":"2025-11-24T11:07:09","slug":"paris-perfume-week-2025-the-year-of-confirmation","status":"publish","type":"post","link":"https:\/\/staging.perfume-week.com\/en\/paris-perfume-week-2025-the-year-of-confirmation\/","title":{"rendered":"\u202fParis Perfume Week 2025: The Year of Confirmation\u202f"},"content":{"rendered":"\n

The second edition of an event is undoubtedly the most feared. Will the audience show up? Will exhibitors and partners feel the same excitement as during the inaugural edition? Over the past four days, these questions have been answered brilliantly. Paris Perfume Week 2025 lived up to all expectations, bringing together enthusiasts and professionals in a unique celebration of perfume and olfactory culture. Everyone is already eager to see what 2026 has in store!<\/strong><\/p>\n\n\n\n

It all started with an Arm Wrestling match\u2014olfactory, of course!<\/p>\n\n\n\n

Imagine 32 participants eager to compete and win this challenge, created by the Bordeaux-based boutique Le Nez Insurg\u00e9<\/em>. During the opening night of Paris Perfume Week, the competition immediately set the tone for an event marked by conviviality and exchange!<\/p>\n\n\n\n

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Maximum tension for the Olfactory Arm Wrestling, by Le Nez Insurg\u00e9!<\/p>\n\n\n\n

Paris, City of Light. Paris, City of Perfume!<\/strong><\/h2>\n\n\n\n

The first novelty of the 2025 edition: Paris Perfume Week began even before the opening night, with an off-site program that, starting Monday, March 17, engaged around thirty locations across Paris. Organized in partnership with the Fragrance Foundation France, this initiative aimed to unveil the backstage world of perfumery through workshops, meetings, and conferences hosted by brands, training institutions, and fragrance composition houses.<\/p>\n\n\n\n

The workshops of Paris Perfume Week also embraced the off-site concept this year, taking place in settings more conducive to intimate exchanges. Twenty-two workshops allowed participants to explore the connections between wine and perfume, travel to Japan, Peru, and Oman, engage in olfactory\u2014or even musical\u2014games, taste chocolate, inhale tea aromas, discover raw materials, and experience vintage perfumes.<\/p>\n\n\n\n

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“Olfactory Journey to Oman” Workshop at Maison Br\u00e9guet<\/strong>
With Renaud Salmon, Artistic Director of Amouage, and \u00c9l\u00e9onore de Bonneval (Nez<\/em>)<\/p>\n\n\n\n

The beating heart of this journey was, of course, the Bastille Design Center\u2014a venue whose charm was unanimously praised and which once again helped create a unique atmosphere. Perfectly in tune with the DNA of the event and its organizer, Nez<\/em>, it embodied both warmth and authenticity.<\/p>\n\n\n\n

An uninterrupted ballet<\/strong><\/h2>\n\n\n\n

For four days, we witnessed an uninterrupted ballet of curious visitors, enthusiastic perfume lovers, and professionals eager for meaningful encounters. This year, the Bastille Design Center had the feel of a Tower of Babel. The international audience, particularly professionals, was even more present than in 2024\u2026 but, of course, it was a tower with a common language\u2014the passion for perfume!<\/p>\n\n\n\n

Everyone had the opportunity to move from counter to counter, experiencing the creations of 50 niche brands from all over the world (France, Italy, China, Scotland, Lithuania\u2026). Paris Perfume Week has truly become a key moment for these brands, some of which unveil their latest launches here.<\/p>\n\n\n\n

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De belles surprises attendaient aussi les visiteurs comme des pop up in\u00e9dits (Coty, Granado) pour des exp\u00e9riences plus intimistes et immersives, ou un tour du monde des mati\u00e8res premi\u00e8res naturelles avec LMR Naturals by IFF, inspir\u00e9e des contenus de la collection \u00ab Nez+LMR Cahiers des naturels \u00bb.<\/p>\n\n\n\n

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The \u00ab Village des Naturels \u00bb with LMR Naturals, by IFF<\/p>\n\n\n\n

Speaking of natural materials, the exhibition “Wadi Dawkah, the Valley of Frankincense”<\/em> was a must-see. The result of a long-term editorial collaboration between Nez<\/em> and Amouage, it offered a pedagogical and, of course, olfactory journey into the history\u2014both past and present\u2014of a valley listed as a UNESCO World Heritage site, home to nearly 5,000 frankincense trees.<\/p>\n\n\n\n

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